The decision to cultivate a world champion beard can never be taken lightly. A firm commitment to proper care and maintenance is a must.

Do what needs to be done and equip yourself with Duke Cannon's Big Bourbon Beard Oil. Made with premium natural ingredients such as apricot kernel, argan, and jojoba oils, it's formulated to soften even the hardest working beards.

We even threw in a hint of Buffalo Trace Bourbon in there, because bourbon makes everything better. It doesn't smell like you've had one too many; it has a woodsy, oak barrel scent that most folks find very appealing.